BMW Model Range Upgrade - Fall 2011 (Part 2/8): 3-Series


BMW Europe: Official Press Release

The BMW Model Range from Autumn 2011. (Long Version)
The BMW 3 Series Range: More Individuality, More Innovation.

Two new editions for BMW 3 Series Coupe and Convertible: M Sport Edition (left) and Edition Exclusive

Dynamic driving properties, innovative equipment features and a design exuding sporting capability and elegance in equal measure have defined the BMW 3 Series range since it first arrived on the scene. And now a selection of special-edition versions of the undeniably handsome BMW 3 Series Coupé and BMW 3 Series Convertible three-door models and BMW 320d EfficientDynamics Edition Touring are poised to shine an even brighter spotlight on its undoubted qualities. These high-quality options are carefully coordinated and provide attractive flourishes for the body design and interior. Bespoke upholstery materials with matching interior trim team up with exclusive exterior paint finishes and light-alloy wheels to give the special-edition models an exclusive and individual allure. All variants come with chromed bars for the hallmark BMW kidney grille and chrome door sill strips with “Edition” lettering.


The new BMW Individual hardtop in contrasting paint finish available for the BMW 3 Series Convertible will appeal to customers seeking an even greater degree of individualisation. Two different roof shades and an array of body paint finishes open the door to myriad colour combinations. And customers can also look forward to a range of intriguing packages to complement the BMW infotainment portfolio. From autumn 2011 the innovative traffic information system RTTI (Real-Time Traffic Information) will be available in cars fitted with one of the Professional navigation systems (selected markets only at launch).

Stylish elegance or heart-pounding dynamics: Edition Exclusive and M Sport Edition packages for the BMW 3 Series Coupé and BMW 3 Series Convertible.

The BMW 3 Series Coupé and BMW 3 Series Convertible will put an even more stylish foot forward in Edition Exclusive trim. A particularly eye-catching feature of this package are the 18-inch V-spoke light-alloy wheels painted in Space Grey. Customers can also select the exclusive exterior paint shade Mineral Grey as an option, or any one of the other colour variants offered as standard or as an option. Exterior mirror caps in Oxide Silver add further colour accents.

Dakota leather upholstery has a defining influence on the interior ambience. The seats can be ordered in the exclusive colour Pearl Grey with grey contrast stitching, or in Black with white contrast stitching. Floor mats with colour-coordinated piping make the perfect complement. And finally, Edition Exclusive specification also includes interior trim strips in Bamboo Grain Anthracite.

New option for the BMW 3 Series Convertible: BMW Individual hardtop Very elegant and high-grade: interior of the BMW 3 Series Convertible Edition Exclusive Rear of the BMW 3 Series Coup‚ M Sport Edition with Sport Diffusor Sporty and professional: interior of the BMW 3 Series Coup‚ with M Sports Edition

M Sport Edition adds another layer to the athletic capability of the BMW 3 Series Coupé and BMW 3 Series Convertible. M Sport suspension joins forces with other interior and exterior equipment features to inject even greater intensity into the dynamic driving experience. The exclusive Silverstone paint finish familiar from the BMW M3 and 18-inch Ferric Grey light-alloy wheels in double-spoke design lend the car’s sporting credentials visual impact.

Also playing their part in refining the car’s exclusive appearance are the BMW Individual High Gloss Shadow Line window recess finishers and the black-painted exterior mirrors. The rear apron with integrated sports diffuser painted in body colour, which further optimises the car’s aerodynamic properties, provides an additional sporting touch. The BMW 3 Series Coupé can also be specified with an M rear spoiler as an option.

Inside the car, sports seats with M detailing, an M Sport steering wheel, stainless steel pedals and an M aluminium driver’s footrest point to the exclusiveness of the Edition model. Dakota leather seat covers with blue contrast stitching and special “M” piping are also included. Model-specific interior strips in Aluminium Glacier Silver dark and floor mats with blue piping set the seal on the M Sport Edition package.

Attractive combinations: BMW Individual hardtop in contrasting paint finish for the BMW 3 Series Convertible.

The new hardtop in contrasting paint finish for the BMW 3 Series Convertible represents a particularly striking personalisation option. The folding steel roof is available in contrasting Black or Titanium Silver metallic and can be combined with a total of 15 different body paint finishes to generate an attractive interplay of colours when the roof is closed. The contrasting hardtop can also be specified in conjunction with the M Sport package and for the BMW M3 Convertible.

Special edition packages also available for the BMW 320d EfficientDynamics Edition Touring.

The Exclusive and Lifestyle special edition packages for the BMW 3 Series Touring can now also be specified for the BMW 320d EfficientDynamics Edition. The sole difference between this CO2 champion and its Touring siblings are its light-alloy wheels, which come in 16-inch format. BMW offers customers the wheels in two alternative designs to the standard-fit items.


Keeping up to speed: new infotainment packages and Real-Time Traffic Information (RTTI).

The new navigation and infotainment packages for the BMW 1 Series and BMW 3 Series are much clearer and logically put together. In addition to the familiar system components, the Professional and Business navigation systems also offer voice control and a USB audio interface. The mobile phone preparation with Bluetooth interface can be specified not only with the Professional and Business navigation packages, but also in conjunction with the Radio Professional.

BMW is set to offer the latest traffic information technology in cars fitted with one of the Professional systems. Available from autumn 2011, the new Real-Time Traffic Information (RTTI) function from BMW ConnectedDrive delivers a whole new level of reliability and precision when it comes to identifying, conveying and utilising the car’s current traffic situation. The result is a faster and more effective calculation of routes and, if necessary, diversions. RTTI will be available to customers as an extension of their BMW ConnectedDrive contract (see chapter 2.7: BMW ConnectedDrive).

BMW Model Range Upgrade - Fall 2011 (Part 2/8): 3-Series

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