BMW Model Range Upgrade - Fall 2011 (Part 5/8): 7-Series


BMW Europe: Official Press Release

The BMW Model Range from Autumn 2011. (Long Version)
The BMW 7 Series Range: A Perfect Blend Of Luxury, Efficiency And Sports Performance.

The success story of the BMW 7 Series rolls on through 2011, underpinned by its blend of outstanding touring comfort in a luxurious ambience, superior sports performance and exceptional efficiency. As a byword for driving pleasure in a luxury-segment sedan, the 7 Series meets the highest expectations of customers worldwide when it comes to aesthetic appeal and innovative technology. A broad range of drive systems also play their part in shaping the groundbreaking character of the BMW 7 Series. Three petrol engines and two diesel units – with outputs ranging from 180 kW/245 hp in the BMW 730d to the 400 kW/544 hp of the 12-cylinder BMW 760Li flagship – are complemented by two models equipped with BMW xDrive intelligent all-wheel drive. And then there is the mightily impressive BMW ActiveHybrid 7, whose interplay of combustion engine and electric motor is extraordinarily effective in every respect. From autumn 2011, the BMW 7 Series will also benefit from a number of carefully selected additions to its options list. Indeed, the introduction of the M Sport package option for the BMW ActiveHybrid 7 places an even more alluring combination of luxury, efficiency and sports performance within its customers’ reach.

Offering a spread of driver assistance systems and mobility services without parallel in the luxury segment, the BMW ConectedDrive range for the BMW 7 Series uses intelligent networking to set new standards in the optimisation of comfort, safety and infotainment usage. And with new functions slated to arrive in autumn 2011, the line-up is poised for another upgrade. For example, the latest version of BMW Night Vision with pedestrian recognition includes additional visual and audible alerts to warn the driver even more effectively if pedestrians or cyclists are about to move into the car’s path. The new Real-Time Traffic Information function works in conjunction with a navigation system to give the driver extremely precise information on the traffic situation on motorways, country roads and selected city routes (see chapter 2.7: BMW ConnectedDrive). And the new Apps function allows reception of Web Radio stations and in-car use of online services Facebook and Twitter.


Setting the dynamic benchmark for hybrid sedans: the BMW ActiveHybrid 7 with M Sport package.

The intelligent interplay of a V8 petrol engine with BMW TwinPower Turbo technology and three-phase synchronous electric motor in the BMW ActiveHybrid 7 gives both driving pleasure and efficiency a significant boost. ActiveHybrid technology generates a combined system output of 342 kW/465 hp, giving the BMW ActiveHybrid 7 acceleration of 0 to 100 km/h (62 mph) in 4.9 seconds and average fuel economy – 9.4 l/100 km (30 mpg imp) in the EU test cycle – no other car in its output class can match. All of which makes the BMW ActiveHybrid 7 the world’s most dynamic hybrid sedan. What’s more, the introduction of the M Sport package for this model in autumn 2011 will give drivers an even more intense experience of what it has to offer and provide the perfect visual showcase for its talents.

The M Sport package for the BMW ActiveHybrid 7 comprises an aerodynamics package, additional chrome trim elements for the bespoke front and rear aprons, illuminated M door sills and BMW Individual High Gloss Shadow Line trim for the side window surrounds. And exclusive Carbon Black metallic paintwork can also be specified, if desired. 19-inch M light-alloy wheels in double-spoke design – fitted with mixed tyres – will add the finishing touches to the M Sport package’s dynamic styling upgrade, although 20-inch M light-alloy wheels in double-spoke design (with mixed tyres) are also available as an option. The M Sport package also includes the electronically controlled Dynamic Drive roll stabilisation system.

The interior design modifications that come as part of the M Sport package shine a particularly bright spotlight on driving pleasure. For example, sports seats with leather upholstery ensure optimum lateral support. Plus, the driver enjoys the benefit of an M driver’s footrest and M leather steering wheel with multifunction buttons, which will also be available as an individual option for the BMW ActiveHybrid 7. The BMW Individual roof liner in the colour shade Anthracite and Brushed Aluminium interior trim strips round off an ambience dominated by sports performance.


BMW Model Range Upgrade - Fall 2011 (Part 5/8): 7-Series

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