Mercedes C-Class W204 ReStyled 2012 - U.S. Official Press Release



For the 2011 Facelifted Mercedes C-Class E.U. Official Comprehensive Press Release, follow this link ...

MERCEDES-BENZ USA: Official Press Release










New look for Mercedes’ top-selling sedan this summer

The restyled MY2012 C-Class

• Energetic – new dynamic look inside and out
• Expanded – five new assistance systems for greater safety
• Efficient – new direct-injection engines with better fuel economy
• Experience – new-generation telematics
• Exceptional – more than one million sold since March 2007

The restyled 2012 C-Class sedan is scheduled to arrive in the U.S. in the summer of
2011. The front and rear end of the popular Mercedes sedan have been enhanced
with a more distinctive design. The luxurious interior is now emphasized by the
stylish new dashboard, which features a premium, fine-grain finish and stylish trim
elements, as well as a high-resolution color display in the instrument cluster. Fuel
economy has been improved by as much as 15 percent, thanks to new direct-injection
engines and the redesigned 7-speed automatic transmission. Five new driver
assistance systems ranging from the ATTENTION ASSIST drowsiness detection
system through to the Blind Spot Assist are now available in the C-Class lineup. Newgeneration
telematics offer new infotainment and navigation features.

“In terms of driveline and safety systems, the new-generation C-Class offers the comfort
and safety of our luxury vehicles - and with many high-end details in the interior
evocative of the new CLS, the new C-Class sets completely new benchmarks in its
segment when it comes to premium look-and-feel,” says Dr. Joachim Schmidt, Executive
Vice President Sales & Marketing Mercedes-Benz Cars. This interior upgrade is
further enhanced by the latest generation of telematics, which not only features completely
new visuals, but also brings improved functionality.


A total of more than 2,000 new parts distinguish the newest generation of the Mercedes-
Benz C-Class from its predecessor. The U.S. market introduction is scheduled
for summer 2011 (available to order in Europe as of January 2011). Alongside the
generous standard equipment, the Sport and Luxury versions of the new C-Class
form the basis of the individualization program, with both lines now more clearly differentiated
from each other.



The C-Class is Mercedes-Benz’s highest volume model range, and therefore especially
important. The current range has chalked up global sales of more than one million
units since its launch in March 2007. Since the market introduction of the first CClass
in 1982 (known then as the 190), Mercedes-Benz has sold more than 8.5 million
vehicles around the world.


Dynamic, determined and confident exterior


The bumper now has a more distinctive and dynamic design, with the front end
adopting the brand’s new design language. The central element of the front end is the
grille, which is further enhanced by the new bumper design. The center air intake
opens upward in a v-shape and forms the core element of the grille design. Distinctive
lines emerge from the base of the aggressive arrow design in the center. Running
beneath the headlamps, these character lines transition into the side profile. The outboard
air intakes in the bumper are positioned very low down to give the car a more
muscular stance.


The C-Class features a new aluminum hood, which contributes to weight reduction
and consequently to improved fuel efficiency. Contours around the headlamps
and grille bring additional emphasis to the front-end arrow form. Working
together with the redesigned headlamps, the overall front-end look is far more
distinctive.


Modified clear glass headlamps create a more dynamic and determined look and, together
with the hood, grille and bumper enhance the arrow visual at the front end.
This precise, contemporary look is reinforced by the design of both the exterior and
interior of the headlamp units, which feature a finely balanced interplay between
matte and gloss surfaces. The halogen headlamps follow the classic format with low
beam located on the outside and high beam in the inside, while the indicator lamps
are discreetly positioned in the outer corners toward the fenders.


The available bi-xenon headlamps come with active functions and bring added depth
to the appearance with a series of LED modules. A C-shaped positioning light defines
the nighttime design, with cornering lights located behind it and stretching outward
to the main lamp module. At the base of the headlamps are broad horizontal LED indicator
units. Also horizontal are the LED daytime running lights located in the
bumper, which make the C-Class unmistakable from a distance.


On the rear bumper, the character lines and shutlines have been modified to add emphasis
to the vehicle’s stance. This is especially evident in the steep rise of the character
line running outward toward the rear lights. A continuous character line on the
upper edge of the rear bumper runs into the fenders of the C-Class to provide a connection
to the sides and emphasizes the sporty character of the rear view. A new onepiece
jewel case on the tail lights provides further integration into the rear of the vehicle.
The characteristic sinuous surface line is now reflected on the inside of the
lights and is reminiscent of earlier models. The distinctive depth of the lights are
achieved by LED indicators located in the center that appear to float in front of the
more deeply set red LED bands above and below. The rear light pattern is particularly
distinctive at night.


The bodyshell of the new C-Class is distinguished by its outstanding aerodynamics.
With a cd figure of 0.26, not only is it best-in-class, its drag plane of cd x A = 0.57 m2
also cuts more smoothly through the air than most compact and even sub-compact
cars.


Premium and sporty interior

One focal point of the work done in the interior was the redesign of the dashboard
with the aim of creating a powerful, sporty and premium look-and-feel that includes
extensive enhancement to the trim. The surfaces of the controls are more
finely detailed and feature a metallic finish. The stepped hood of the instrument
binnacle now extends to incorporate the central display and runs onward into the
passenger side enhanced by a subtle character line. The central, trapezoidal air
vents and the outer circular vents are accentuated with metallic trim elements.


Central to the design of the new dashboard is a prominent trim panel. This element
stretches from the central air vents along the passenger side to the outer air
vent, adding visual width to the interior. The surface grain on the top portion of
the dashboard continues along the upper edges of the door panels.


The new-generation center console is distinguished by its rectangular silver keys
and emphasizes the premium feel of the interior in combination with matte keys,
high-gloss surfaces and a new knurled control knob. Together with the newgeneration
telematics, the restyled C-Class also receives a new instrument binnacle
with integrated display. Oriented toward the driver are three tubular gauge
surrounds with metallic surfaces that further enhance the aggressive character of
the C-Class.


The luxury feel is emphasized by the new-generation leather steering wheel introduced
with the all-new CLS and now available as standard in the C-Class. The steering
wheel features a chrome-plated central spoke and further accentuates the car’s
stylish and sporty ambience.


The new C250 Sport and C300 4MATIC Sport models come with standard brushed
aluminum trim, while the C350 Sport has distinctive Black Ash. The Luxury versions
feature Burl Walnut trim.


Drivelines with more power and better fuel economy

Fuel economy has been improved by up to 15 percent. All new direct-injection versions
feature exceptional efficiency and environmentally-friendly fuel consumption.
All models also come with the redesigned seven-speed automatic transmission, with
the gear ratios on all versions optimized for fuel economy.


The highlight in the engine lineup is the introduction of the new V6 gasoline engine
in the C350 Sport Sedan, featuring the innovative and highly efficient BlueDIRECT
process. The improvement in efficiency is combined with a considerable increase in
output. The C350 Sport Sedan now generates 302 hp and 273 lb-ft of torque (previously
268 hp and 258 lb-ft), while fuel economy has been improved by 5 percent
compared with the outgoing C350 model.


The four-cylinder engine (new for the U.S. market) features direct injection and turbocharging
and is also distinguished by outstanding combined fuel economy of 24
mpg. This marks an improvement of nearly 15 percent compared with the 2011MY
C300.


Overview of C-Class engine lineup


ModelCyl.cm³hplb-ft0-60
mph (s)
Mpg
combined (est)
C250I41,7962012297.124
C300
4MATIC
V62,9962282217.120
C350V63,4983022735.921


New driver assistance systems

The C-Class attains an all-new level of safety with a total of five new driver assistance
systems ranging from ATTENTION ASSIST drowsiness detection through to Blind
Spot Assist. The assistance systems are based on state-of-the-art radar, camera and
sensor technology and are setup to react to frequent causes of accidents such as proximity
to the vehicle in front, fatigue and darkness.

The following provides an overview of the new assistance systems:

• ATTENTION ASSIST
• Adaptive Highbeam Assist
• Park Assist incl. PARKTRONIC
• Lane Keeping Assist
• Blind Spot Assist


More user friendly, improved connectivity – the new generation of telematics

The new C-Class sees the debut of a new generation of telematics, which is scheduled
for successive introduction across further model ranges. Key new features include
improved user-friendliness with larger 3-D displays, phone book transfer, text message
display, wireless music via Bluetooth and a USB interface now located in the
center armrest.


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